Listening, Researching, Auditing
Your information is collected, intelligently analyzed, and insightfully combined to produce a meaningful and successful brand-based strategy.
Firstly, we listen. We listen closely to your passions, goals, and desires, and carefully document them to build a complete understanding of your organization. Discovery sessions, interviews, and open conversations are just a few of the tools we use to glean invaluable insights into you and your brand.
We are highly collaborative and we know that two heads are better than one, three are better than two, and four is a party. All existing materials are collected and analyzed. Color choices, tone-of-voice and writing styles, and iconography are examined. Market positioning is also investigated to ensure the success of the new branding program.
We begin to define the content and story, refine your current brand attributes and strategies, and distill the elements into a simple and powerful reflection of your company which others will easily recognize and quickly embrace.
Development of a verbal and visual language
Now more than ever, everyone is seeking an authentic connection; a personal connection to every element in their life. We select appropriate design elements and themes for their genuineness and ability to speak to the needs and desires of your target market. Each element is designed, refined, and finalized, solidly grounded in who you are but never, ever past the essence of the story.
There’s a reason you can’t beat positive word-of-mouth advertising: marketing isn’t about selling, it’s about connecting.